The nature and form of the current visuality, where the individual’s field of view is flooded by endless amount of visual information, urges us to seek clever ways to make the information of such visual-based messages simple and effective. Mouvo is the first Czech festival presenting motion design in all of its forms. The goal is to draw attention to one of the most progressively developing areas in graphic design in live form. The festival was created and organised by Oficina studio. Oficina decided to spread the awareness of the motion design scene and to link Czech experience and designers with those from abroad.