Mladí Ladí Jazz is an international jazz festival following the jazz music tradition in the Czech environment, aiming to revive and root again within the Czech society. (The czech name means Youth Tunes Jazz.) The main goal of the festival is to attract a young audience back to jazz music. Mladí Ladí Jazz also tries to diminish a widely spread opinion claiming jazz music is too difficult to listen, so the young audience can barely understand or enjoy it. The festival presents internationally recognised and progressive jazz artists as well as rising local talents. Besides the main concerts program, the festival offers also a program for children and "Jazz Fruit" competition and showcase for talented young jazz musicians from czech as well as from abroad. Young poeple have significant discounts on entry of around 50% of the regular ticket price.